Franklin Countys First News

Flagstaff Area Business Association announces brand change

CARRABASSETT VALLEY - The Flagstaff Area Business Association, with its office located in Carrabassett Valley, serving the communities of Eustis, the Village of Stratton, Carrabassett Valley, Kingfield and the surrounding areas from Coburn Gore to Rangeley/Oquossoc, New Portland to Skowhegan and south to Farmington and Wilton, has announced the launch of its new brand: Maine’s Northwestern Mountains.

“The launch of our brand kicks off a new era at FABA that speaks to who we are as a business association and is a reflection of the value we deliver to our members – modern and bold,” said Richard Fotter, Vice President. “We are proud that our new brand brings us 'back to our roots' and will demonstrate how far FABA has come in its 23-year history. We’ve evolved from a small group of business owners in the Town of Eustis to becoming a leader in Northern Franklin County, serving a wide range of member marketing needs with the goal of bringing more visitors to our region of Maine.”

Last month, FABA revealed a new logo, reflecting the brand’s welcoming heritage and its modern look and feel but also the return to its roots of the Northwestern Mountains of Maine. Lorna Dee Nichols, Creative Services For Print, based in New Sharon, created the logo which features the majestic Bigelow Mountain Range and Flagstaff Lake.

The brand's new tagline is 'Mountains of Possibilities . . . Come Play In Our Backyard!'

"These words emphasize FABA’s core beliefs in promoting tourism in Northwestern Franklin County," FABA President Doug Archer said. "It says a lot about us and what we do and, most importantly, it shows our members what we can do for them as we move above and beyond the past."

This re-branding celebrates all of the group's hard work over its 23-year history. For more information on the Flagstaff Area Business Association, visit

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